Sponsored by in summer 2022, my team and I worked with the GIGABYTE AERO series and looked for untapped possibilities of products, environments, and systems to achieve this goal 5-10 years into the future. Also, we seeked innovative and exciting ways to bring our products to the people and positioning as the leading tech product brand for creators. The Gigabyte AERO series always look to provide a more efficient creative working experince.

We generate steepx about potential future, future wheel to find consequences, and technology invlvemnt. and last but not least, we formed Affinity Mapping from it.

Through the research, we learned that :

01. Sustainable and innovative materials are revolutionary for next-generation products

02. Hybrid working will become the most common way of cooperation

03. Renewable materials can reduce plastic waste from iteration products

04. Cloud computing allows users to save files to a remote database and retrieve them on demand

05. Prgrammer matters provide the versatility of more possible working methods

AERO provides creators an immersive experience that is intuitive friendly and ubiquitously versatile, which allows them to express their creative possibilities and be socially impactful through personal customization and synchronous cooperation.

AERO series are about having and being ubiquitously versatile, synchronous cooperation, social impact, personal customization, intutive friendly, and immersive experience.

01. Ubiquitously Versatile
Enable people to develop the infinite concept through multi functions

02. Synchronous Cooperation
Connecting creators to inspire more possibilities

03. Social Impact
Consider the positive changes that a brand can provide to the future society

04. Personal Customization
Allow users to understand their needs and preferences better

05. Intuitive Friendly
Offer simple and clear product

06. Immersive Experience
Enable people to be fully involved, interact, and engaged

What It Means To Be AERO Creative

AERO Creatives should be detailed, rational, team player, memorable, playful, and be brave. Then how could AERO products define and express what it means to be an AERO creative?

*AERO Person = Detailed / Rational / Team Player / Memorable / Playful / Brave

Accordion Laptop (Year 2026) + Infinite Canvas (Year 2031)

Year 2026

Foldable laptop that can be fully customizable based on each creators need. It will enhance AERO creatives’ productivity and reduce wastes from manufacturing and additional devices that creators use once every year.

Overall Situation
+ Problem Statement

Creators are simultaneously working in both physical and digital environments more than ever. However, due to the frequent switch between physical and digital working stages, creators are struggling to adjust into different working settings. Two problems we found are:

01. Creators have limited working space and laptops come in standard sizes

02. Creators need various of multiple tools for different tasks and they cannot tailor their creative tools to fit their needs

Three plus versatile mode will be provided to creatives, AERO pen, and a customizable hotkey deck. AERO pen will collaborate with different stationary brands for creatives so that the brand can bring in more customers who prefer physical workflow over digital one.

Where AERO Wants To Be

Our team wishes that through our Accordion Laptop, aero could be placed around the top right of the graph. Through Accordion Laptop, it will open up a new opportunity in the creators laptop and assist creators in high customization, high versatility, and high cooperation.

01. Accordion Laptop will open a new opportunity in the creators laptop market and set a new standard.

02. Accordion Laptop will assist creators in high customization, high versatility, and high cooperation.

Foldable laptop that can be fully customizable based on each creators need. It will enhance AERO creatives’ productivity and reduce wastes from manufacturing and additional devices that creators use once every year. Versatile configurations of personalization for creatives and casual usage.

Year 2031

Multi layered screen in form of a notebook will allow creatives to explore and expand their imagination through infinite possibilities of a future “laptop”. Through Infinite Canvas, creators will be able to join the physital creative system more seamlessly and customize for collaboration.

Creators need multiple creative devices and software to successfully deliver their ideas. However, because creators are expected to be generalists these days, purchasing all the creative goods is overwhelming and arouses numerous problems of working with other creatives. Therefore, the two problems we found are:

01. Creators are struggling to cooperate physitally with other creators and steakholders in and outside of the team

02. Creators constantly need to upgrade their devices’ configurations, additional creative devices, and subscribe software for the most efficient workflow

For our solution, we presnt realtime boundless sharing and multi sensorial 3D obejct with haptic sensor. Also, there will be a cloud software system and infinite versatility in OLED screen.

Where AERO Wants To Be

For personal customization and synchronizing cooperation, most of the brand are not doing well.
Therefore, we want AERO to be the leader of the market in high customization, versatility, and cooperation.

01. Infinite Canvas is a next generation from Accordion Laptop

02. Infinite Canvas will continue to expand opportunities in the market that assists creators in high customization, high versatility, and high cooperation to make AERO become a leader in the market.

Multi layered screen in form of a notebook will allow creatives to explore and expand thei imagination through infinite possibilities of a future “laptop”. Through Infinite Canvas, creators will be able to join the physital creative system more seamlessly and customize for collaboration.