Foodie + Maximalist Who Wants To Be Minimalist + Detail Oriented + Organizing Freak + Gentle Leader +
Hello! I’m Eun Me Kwon,
A creator whose generative and generous approach distills complexity, turning old parts into new wholes.
My work focuses on brand experience, creative spatial and industrial design with color, material, and finish emphasized. I hope to make our lives more convenient, fulfilled, and happy.
A creator whose generative and generous approach distills complexity, turning old parts into new wholes.
My work focuses on brand experience, creative spatial and industrial design with color, material, and finish emphasized. I hope to make our lives more convenient, fulfilled, and happy.
︎︎︎ Bulteok Clubhouse Jeju
︎︎︎ Celebrate Korea At Rockefeller
︎︎︎ KCON LA 2023
︎︎︎ Room4Sugar
︎︎︎ HAY Coffee
︎︎︎ PH2OU
︎︎︎ Gigabyte Sponsored Project
︎︎︎ Kolaps
︎︎︎ COTE LA
︎︎︎ la prairie Hotel
︎︎︎ BLOOM
︎︎︎ Archive
︎︎︎ Info
Foodie + Maximalist Who Wants To Be Minimalist + Detail Oriented + Organizing Freak + Gentle Leader +
Hello! I’m Eun Me Kwon,
A creator whose generative and generous approach distills complexity, turning old parts into new wholes.
My work focuses on brand experience, creative spatial and industrial design with color, material, and finish emphasized. I hope to make our lives more convenient, fulfilled, and happy.
A creator whose generative and generous approach distills complexity, turning old parts into new wholes.
My work focuses on brand experience, creative spatial and industrial design with color, material, and finish emphasized. I hope to make our lives more convenient, fulfilled, and happy.
︎︎︎ Bulteok Clubhouse Jeju
︎︎︎ Celebrate Korea at Rockefeller
︎︎︎ KCON LA 2023
︎︎︎ Room4Sugar
︎︎︎ HAY Coffee
︎︎︎ PH2OU
︎︎︎ Gigabyte Sponsored Project
︎︎︎ Kolaps
︎︎︎ COTE LA
︎︎︎ la prairie Hotel
︎︎︎ BLOOM
︎︎︎ Archive
︎︎︎ Info
Hello! I’m Eun Me Kwon,
A creator whose generative and generous approach distills complexity, turning old parts into new wholes.
My work focuses on brand experience, creative spatial and industrial design with color, material, and finish emphasized. I hope to make our lives more convenient, fulfilled, and happy.
A creator whose generative and generous approach distills complexity, turning old parts into new wholes.
My work focuses on brand experience, creative spatial and industrial design with color, material, and finish emphasized. I hope to make our lives more convenient, fulfilled, and happy.
Bulteok Clubhouse Jeju
Brand Creative Pop Up
Bulteok Clubhouse Jeju
Brand Creative Pop Up
Unexpected Mash-Up
Current Brand Experience With Mash-up Is Not Working Well
The Imagined Landscape Jeju by burberry is an example of a brand experience mash up that did not work well in terms of creating a connection between the audience, brand, and the community. Although the project was closely related to working with Burberry’s sustainable plan, it did not deliver the story to the guests or the community.
That is why I present Bultok Clubhouse Jeju as the brand experience, not a retail space, where the audience, brand, and local community can all engage with one another and create a connection through shared values to bring more positive effects to the community.
The Imagined Landscape Jeju by burberry is an example of a brand experience mash up that did not work well in terms of creating a connection between the audience, brand, and the community. Although the project was closely related to working with Burberry’s sustainable plan, it did not deliver the story to the guests or the community.
That is why I present Bultok Clubhouse Jeju as the brand experience, not a retail space, where the audience, brand, and local community can all engage with one another and create a connection through shared values to bring more positive effects to the community.
Bulteok Clubhouse Jeju
Bulteok
Clubhouse Jeju
is a pop-up experience by Celine that creates an unexpected mash-up with Haenyeo
from Jeju
Island South Korea. The goal of the project is to create the connecting
experience between the audience, brand, and the community through their shared
values and show how those values can be made as essential (integral) part of
the brand experience, how that experience can energize the Haenyeo
community, and how the full effect can become a new paradigm that brands can
build upon.
Site
Bulteok clubhouse jeju will be located at the outdoor activity
space on Jeju Shilla
hotel.
Pop up will be initiated with collaboration between celine and Haenyeo but once the pop up ends, the structure will be remained for the hotel, which is a brand, to continue to create brand experience for the local community benefits.
Site: Jeju Shilla Hotel Outdoor Activity Space
Pop up will be initiated with collaboration between celine and Haenyeo but once the pop up ends, the structure will be remained for the hotel, which is a brand, to continue to create brand experience for the local community benefits.
Site: Jeju Shilla Hotel Outdoor Activity Space
Form Language
Form language is inspired by jeju terrain and basalt rock, which are naturally formed in hexagonal and octagonal shapes. The similarity in geometric shapes shown on Celine's products as well and these two directions are where I got the inspiration.
Material
Since both Jeju and Celine speak closely to their heritage in materiality, the groups are divided into authentic and energetic groups. Through the authentic materials, guest will be able to connect cultures of the island and to the brand, and through energetic materials, guests can reflect how they explore Jeju and Celine in a playful and energetic way.
Seafood Market + Grill
At seafood market and grill, audience will learn about fresh caught seafood by Haenyeo and be able to enjoy them. Since they are caught daily, the audience can experience different variety of seafoods available at the island throughout the pop up. In the space, 2-4 people will have personal interactive seafood preparing and eating experience with haenyeo and once the audience choose what they want to learn and eat, haenyeo will prep them with you side by side.
Everyday Life of Haenyeo Exhibition
At the Everyday Life of Haenyeo Exhibition area, interview videos from young and experienced Haenyeo will be shown to tell the story of their daily lives to the audience.
History of Haenyeo + Celine Exhibition
At the history of Haenyeo and Celine exhibition, guests will learn about the heritage of the groups and also the values they believe in.
Lounge To Bar
At the lounge, the audience can participate in different events related to Jeju Island and Celine during the day time. Being a long term pop up experience, there will be different programs available.
*First, guests will have an opportunity to learn and make a net bag from the local artists and haenyeos.
*Second, they will be able to learn and make Van Chaud, which is mulled wine, using wine and fruits from the island and from representatives from Celine.
*Lastly, guests will be able to make their own natural roll on perfume using local ingredients and this will be led by Jeju perfumist and Celine representatives.
Net Sitting Area
Inspired by the story from Haenyeo, the space provides more personal relaxing experience that relates to what it is like to be underwater and how you can fully focus on yourself there will be a seating area made out of net. For example, guests will be able to read, crawl around, and lie down completely to really enjoy the floating experience above the ground.
On The Way To The Outdoor Sitting Area
On the way to the outdoor seating, guests will have opportunity to feel the natural breeze, which connects to the moment when Haenyeo comes outside of the ocean
Floating On Ocean Seating
While exploring different options to enjoy the net, guests can have access to the outdoor net sitting area. In this space, visitors will be able to have more energetic floating experience. Also, outdoor lounge will be a continuous of lounge to bar area where same programs from Lounge to Bar will be available. With the open to ocean view opportunity, guests will be able to share or stay focused on having their own personal time.
Physical Model
Poster
